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The sources of ideas for software products are plentiful. These ideas can come from market research including the demographics of potential new customers, existing customers, sales prospects who rejected the product, other internal software development staff, or a creative third party. Ideas for software products are usually first evaluated by marketing personnel for economic feasibility, for fit with existing channels distribution, for possible effects on existing product lines, required features, and for fit with the company’s marketing objectives. In a marketing evaluation phase, the cost and time assumptions become evaluated.


Analysis is an objective of each and every activity, where we want to discover things that belong to the project. An important task in creating a software program is extracting the requirements or requirements analysis.[6] Customers typically have an abstract idea of what they want as an end result but do not know what software should do. Skilled and experienced software engineers recognize incomplete, ambiguous, or even contradictory requirements at this point. Frequently demonstrating live code may help reduce the risk that the requirements are incorrect.


Describing the customer’s organization and the past success for the customer. What are the pain points in the initial situation?. How was the Challenge resolved?. Present the theme in detail. You may provide an example, layout a bit of general business theory about the theme, explain design considerations and alternative approaches, and why these alternatives where not chosen. Explain the “adventures” that the hero experienced when leaving the initial situation. How did the hero overcome the difficulties? Explain the planned and surprising/unplanned advantages of the new final. Describe yourself and why you were the right people to help the customer to successfully complete the quest.

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