We offer these jackets under the name “The Puffer Jackets,” and we’ve done so for almost a year. Even though we entered this industry after many other firms had already made a name for themselves, we were nevertheless able to conquer it by using superb sales tactics. We hired a team of PPC specialists who developed low-keyword-difficulty ad campaigns for these jackets and ran them in markets with significant demand. One of the reasons why the chicago fire blue jacket is our best-selling item is because it has a pretty simple, conventional design.
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